Vendor and tool reviews

Reviews of link marketplaces, link building services, digital PR and the tools around them. 269 vendors tracked. Editor's ratings are opinion; test scores come only from real orders.

Reviewed vendors

Our editor's picks are listed first. The order and the ratings out of 10 are the editor's judgement, not test results: no vendor here has been order-tested yet. How we review

  1. 1
    Bazoom

    Editor's pickLink marketplaces

    9.9/10

    Editor's rating

    Best forTeams buying sponsored articles in the Nordics and wider Europe who want content and publication in one price, with no subscription.

    Price from
    pay per link, prices not public
    Catalogue
    80,000+ media outlets (vendor claim)
    Headquarters
    Denmark, with an office in Miami
  2. 2
    Motherlink

    Editor's pickLink marketplaces

    9.8/10

    Editor's rating

    Best forTeams in iGaming, sports betting, finance or crypto that want one supplier for managed outreach and self-service placements.

    Price from
    not public
    Platform catalogue
    21,000 sites (vendor claim)
    Placements to date
    50,000+ (vendor claim)
  3. 3
    FatJoe

    Editor's pickLink building services and agencies

    9.7/10

    Editor's rating

    Best forAgencies that want to resell blogger outreach and niche edits under their own name, ordered by metric tier.

    Price from
    from $81 per placement
    Headquarters
    United Kingdom
    Model
    Productised service, pay per order
  4. 4
    Kokko

    Link building services and agencies

    9.6/10

    Editor's rating

    Best forCrypto, iGaming and adult brands that want a managed link building service from an agency that works only in sensitive niches.

    Price from
    not public
    Services
    Link building, digital PR and content
    Industries
    Crypto, iGaming, adult content
  5. 5
    LEOlytics

    Link marketplaces

    9.5/10

    Editor's rating

    Best forBrands, agencies and freelancers buying sponsored articles and link placements in Spanish and English who want help choosing relevant publishers.

    Price from
    not public
    Type
    Link building marketplace with AI recommendations
    What you can buy
    Sponsored articles, and links placed in articles that already rank
  6. 6
    WhitePress

    Link marketplaces

    9.4/10

    Editor's rating

    Best forTeams buying sponsored articles in several European languages who want one invoice, escrow and a long guarantee.

    Price from
    publisher price plus margin
    Catalogue
    148,000+ websites, 384,000+ offers
    Languages
    36
  7. 7
    BuzzStream

    Outreach tools

    9.0/10

    Editor's rating

    Best forSmall link building and digital PR teams that want contact history, templates and link monitoring in one place without an annual contract.

    Price from
    from $49 a month
    Product
    Outreach CRM for link building and digital PR
    Plans
    Starter $49, Growth $174, Professional $424 a month
  8. 8
    Loganix

    Link building services and agencies

    9.0/10

    Editor's rating

    Best forAgencies and in-house teams in mainstream English-language niches that want a traffic floor written into the product.

    Price from
    from $200 per link
    Headquarters
    Vancouver, Canada
    Model
    Productised service, pay per order
  9. 9
    The HOTH

    Link building services and agencies

    9.0/10

    Editor's rating

    Best forUS-focused businesses and agencies in mainstream niches that want a fixed price per link and a known brand.

    Price from
    from $150 per link
    Headquarters
    St. Petersburg, Florida, United States
    Model
    Productised service, pay per order, plus managed plans
  10. 10
    Ahrefs

    Backlink analysis and monitoring tools

    8.5/10

    Editor's rating

    Best forLink builders and agencies who vet publishers every day and need the metrics the rest of the market uses.

    Price from
    from EUR 119 a month (Lite)
    Backlink index
    35 trillion live backlinks (vendor claim)
    Pages in index
    22.4 billion (vendor claim)
  11. 11
    Collaborator.pro

    Link marketplaces

    8.5/10

    Editor's rating

    Best forBuyers who want low entry prices, Central and Eastern European inventory, and traffic data they can check before ordering.

    Price from
    from $40 per guest post
    Catalogue
    44,996 websites, 3,295 Telegram channels
    Coverage
    158 countries, 52 languages
  12. 12
    SE Ranking

    Backlink analysis and monitoring tools

    8.0/10

    Editor's rating

    Best forAgencies and small teams that want backlink monitoring and rank tracking in one affordable subscription.

    Price from
    from EUR 109 a month
    Backlink index
    2.9 trillion backlinks, 428 million domains (vendor claim)
    Crawl rate
    6 billion pages a day (vendor claim)
  13. 13
    Semrush

    Backlink analysis and monitoring tools

    8.0/10

    Editor's rating

    Best forTeams that want backlink research, toxic link audits, prospecting and AI visibility tracking in one subscription.

    Price from
    from EUR 134 a month, free plan available
    Backlink database
    43 trillion+ backlinks across 800 million+ domains (vendor claim)
    Data freshness
    Updated daily (vendor claim)
  14. 14
    Moz

    Backlink analysis and monitoring tools

    7.5/10

    Editor's rating

    Best forSmall teams that want to check DA and Spam Score on offered sites without paying for a larger suite.

    Price from
    from $49 a month
    Link index
    Over 40 trillion links (vendor claim)
    Key metrics
    Domain Authority, Page Authority, Spam Score
  15. 15
    Pitchbox

    Outreach tools

    7.5/10

    Editor's rating

    Best forAgencies and in-house teams running many outreach campaigns at once, with several people and clients.

    Price from
    from $210 a month, annual commitment
    Product
    Outreach platform for link building and digital PR
    Plans
    Pro, Advanced, Scale, Enterprise
  16. 16
    PressWhizz

    Link marketplaces

    6.5/10

    Editor's rating

    Best forBuyers in restricted niches who need a marketplace that flags which sites accept their topic.

    Price from
    not public
    Catalogue
    72,000+ websites in 90+ countries (vendor claim)
    Company
    PressWhizz Media LLC, Albuquerque, New Mexico
  17. 17
    Adsy

    Link marketplaces

    6.0/10

    Editor's rating

    Best forBudget buyers who want a very wide choice of English-language sites and are willing to vet each one.

    Price from
    not public
    Catalogue
    150,000+ websites (vendor claim)
    Products
    Guest posts, link insertions, content writing, managed service, API

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