Serpstat review

This review is based on Serpstat’s public pages and third-party ratings, checked on 4 October 2026. The rating out of 10 is the editor’s own judgement. The focus is on link building and off-page features, not the full suite.

Backlink analysis

Serpstat is a platform with five core modules: keyword research, site analysis, rank tracking, site audit and backlink analysis. The backlink module is in every plan.

Its page describes the standard reports. You can see the backlinks and referring domains of your own site or a competitor’s, and review the anchor text used. Serpstat says it gives 18 metrics for a domain, including Domain Rank, the number of backlinks, referring domains and IPs, organic traffic, visibility and the number of keywords.

Domain Rank is Serpstat’s own authority score. The vendor says it is based on the number of sites linking to a domain and the number of sites linking to those sites. It is not the DR or DA figure that link sellers quote, despite the similar name. Having organic traffic and keywords next to the link data is useful when you vet a site, because traffic is harder to fake than an authority score. See how to vet a publisher.

Two features help with prospecting. Link Intersection compares domains to find sites that link to competitors, which is the core of link gap analysis. Bulk domain analysis checks many candidate sites at once.

The backlink page does not state the size of the index, the crawl rate or how fresh the data is. Without those, you cannot compare it on paper with SE Ranking or Semrush. Use the trial to check sites whose links you already know. Our lesson on why backlink tools disagree explains what to look for.

The page describes no tracker for a list of placements you paid for. See how to track backlinks for that job.

Limits by plan

Limit	Individual	Team	Team x2	Agency
Searches a day (sites, keywords, links)	100	500	1,000	5,000
Results per backlink report	2,000	10,000	10,000	10,000
Export rows a month	50,000	250,000	500,000	2,500,000
Backlinks API	No	Yes	Yes	Yes
Multi-user access	No	3 users	6 users	30 users

The cap on results per backlink report is the one to note. A site with a large link profile will not fit in a single report on any plan.

Pricing

The pricing page showed Individual at $50 a month, Team at $100, Team x2 at $169 and Agency at $410 on 4 October 2026. Each price sits next to an annual saving, from $228 on Individual to $1,068 on Agency, under a banner offering up to 27 percent off with annual billing. The page text we read does not make clear whether the prices shown are for monthly or annual billing. Confirm the billing period at checkout.

A free 7-day trial is offered on the Individual and Team plans. The page says the plan fee is charged automatically after 7 days unless you cancel the renewal. We found no refund policy on the pricing page.

What public reviews say

Serpstat holds a Trustpilot score of 3.0 from 19 reviews, checked in October 2026. The reviews are split: 42 percent five-star and 58 percent one-star. Positive reviews mention the price and the keyword tools. Negative ones describe trouble cancelling a subscription and getting refunds. Nineteen reviews is a small sample.

For other options, see our backlink tools comparison.