Backlink analysis and monitoring tools compared

Best forLink builders and agencies who vet publishers every day and need the metrics the rest of the market uses.

Price from

from EUR 119 a month (Lite)

Backlink index

35 trillion live backlinks (vendor claim)

Pages in index

22.4 billion (vendor claim)

Best forAgencies and small teams that want backlink monitoring and rank tracking in one affordable subscription.

Price from

from EUR 109 a month

Backlink index

2.9 trillion backlinks, 428 million domains (vendor claim)

Crawl rate

6 billion pages a day (vendor claim)

Best forTeams that want backlink research, toxic link audits, prospecting and AI visibility tracking in one subscription.

Price from

from EUR 134 a month, free plan available

Backlink database

43 trillion+ backlinks across 800 million+ domains (vendor claim)

Data freshness

Updated daily (vendor claim)

Best forBloggers, affiliates and small teams who want simple backlink research alongside keyword and rank tools.

Price from

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Backlink tool

LinkMiner

Data source

Majestic fresh and historic index

Best forSmall businesses and site owners who want site audits, rankings and weekly backlink monitoring in one modestly priced tool.

Price from

free plan, then from EUR 59.90 a month (Premium)

Link tools

Backlink Checker, backlink monitoring, link building tool

Monitoring updates

Weekly

Best forSmall teams that want to check DA and Spam Score on offered sites without paying for a larger suite.

Price from

from $49 a month

Link index

Over 40 trillion links (vendor claim)

Key metrics

Domain Authority, Page Authority, Spam Score

Best forSmall businesses and in-house marketers who want backlinks, rankings and site health in one simple tool.

Price from

from $69 a month (Lite)

Link data source

Moz

Link features

Link overview, new links, lost links, link scanner

Best forAgencies and in-house teams who buy or earn links and want weekly checks on them next to site audits and rank tracking.

Price from

from $89 a month (Basic)

Link tool

Backlink tracker for imported or manually added links

Checks

Page live, Google index status, nofollow, anchor text

Best forConsultants and small agencies who want unlimited backlink checks for a fixed yearly fee and do not mind desktop software.

Price from

free version, then from EUR 129 a year (SEO SpyGlass Professional)

Product reviewed

SEO SpyGlass, part of SEO PowerSuite

Format

Desktop software for Windows, macOS and Linux

Best forMarketers who run both paid search and SEO and want link prospects as part of competitor research.

Price from

from $39 a month (Basic, monthly billing)

Product

Competitor research for paid search and SEO

Link tool

Backlinks tool, with outreach feature

Best forWordPress publishers and affiliate site owners with large archives who want internal links suggested and reported inside the editor.

Price from

from $119 a year (1 site)

Product

Internal linking plugin for WordPress, with a Shopify app

Link types covered

Internal links only, no backlink data

Best forFreelancers and small agencies who want backlink analysis, keywords, rank tracking and audits under one low-priced subscription.

Price from

from $50 a month (Individual, as shown)

Link tools

Backlink Analysis, Link Intersection, bulk domain analysis

Key metric

Serpstat Domain Rank

Best forLink builders who keep a list of placements and want low-cost, pay as you go checks without a monthly subscription.

Price from

from $0.001 per link check

Product

Backlink manager, link checker and indexing service

Pricing model

Credits, $1 buys 100 credits

Best forBuyers on a tight budget who want rank tracking first and basic backlink checks in the same subscription, and who start with the free trial.

Price from

from $39 a month (Launch)

Backlink index

2.7 trillion links (vendor claim)

Link tools

Backlink Checker, Backlink Monitor