AI visibility tools compared

Trackers that measure how often AI assistants mention and cite a brand. We track 46 of them, with pricing, coverage and public ratings checked against each vendor's own pages.

Reviewed

Our editor's picks come first. The order and the ratings out of 10 are the editor's own judgement.

  1. 1
    Otterly.AI

    AI visibility tools

    8.0/10

    Editor's rating

    Best forSmall teams and agencies that want daily prompt tracking on ChatGPT, Google AI Overviews, Perplexity and Copilot at a published price.

    Price from
    from $29 a month
    Product
    AI search monitoring: prompt tracking, citations, GEO audits
    Plans
    Lite $29, Standard $189, Premium $489 a month, Enterprise custom
  2. Best forFreelancers and agencies that want a low-cost start in AI visibility tracking, with or without a Google rank tracker.

    Price from
    from $9.80 a month
    Product
    AI Visibility Tracker, sold alone or with the rank tracker
    AI Visibility plan
    From $9.80 a month, 20 to 2,000 credits
  3. 3
    Brand24

    AI visibility tools

    7.8/10

    Editor's rating

    Best forMarketing and PR teams that need social listening, sentiment and reporting across many channels in many languages.

    Price from
    from $249 a month
    Product
    Media monitoring and social listening
    Plans
    Individual $249, Team $349, Pro $499, Business $699 a month
  4. Best forMarketers who already use Similarweb for competitor research and want AI visibility and AI referral traffic in the same account.

    Price from
    from $99 a month
    Product
    AI Brand Visibility, part of Similarweb's AI search intelligence
    Engines
    ChatGPT, Google AI Mode (Gemini), Perplexity, Grok, Claude, Microsoft Copilot
  5. Best forMarketing teams that want tracking, content production and site audits in one tool and are happy to pay annually.

    Price from
    from $79 a month, billed annually
    Product
    AI visibility tracking with content and audit tools
    Plans
    Starter $79, Basic $199, Growth $399 a month, billed annually
  6. 6
    Nightwatch

    AI visibility tools

    7.6/10

    Editor's rating

    Best forSEO teams and agencies that want Google rank tracking and AI answer tracking in the same dashboard and report.

    Price from
    from EUR 79 a month
    Product
    Rank tracker with AI tracking, site audit and reporting
    Plans
    Starter EUR 79, Professional EUR 159, Agency EUR 399 a month (pricing page)
  7. 7
    Scrunch AI

    AI visibility tools

    7.6/10

    Editor's rating

    Best forMarketing teams and agencies with budget that want persona-based prompt tracking, AI crawler monitoring and enterprise security controls.

    Price from
    from $250 a month, billed annually
    Product
    AI visibility monitoring, insights and Agent Experience Platform
    Plans
    Starter $300, Growth $500 month to month; Enterprise custom
  8. 8
    Surfer (AI Tracker)

    AI visibility tools

    7.6/10

    Editor's rating

    Best forContent teams that already use Surfer and want AI visibility numbers next to their content workflow.

    Price from
    from EUR 82 a month, billed yearly
    Product
    AI Tracker, sold alone or inside Surfer's content plans
    Engines
    ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity
  9. 9
    Rankscale

    AI visibility tools

    7.5/10

    Editor's rating

    Best forConsultants and agencies that want wide engine coverage and flexible usage without paying per seat.

    Price from
    from $17 a month, billed yearly
    Product
    Credit-based AI visibility tracking
    Engines
    17+ (vendor claim), including ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Grok, Copilot, Mistral
  10. 10
    Awario

    AI visibility tools

    7.4/10

    Editor's rating

    Best forFreelancers, link builders and small agencies that want web and social mention alerts without an enterprise price.

    Price from
    from EUR 49 a month
    Product
    Brand monitoring and social listening
    Plans
    Starter EUR 49, Pro EUR 149, Enterprise EUR 399 a month
  11. 11
    Promptwatch

    AI visibility tools

    7.4/10

    Editor's rating

    Best forIn-house teams that want tracking, AI crawler logs and content production in one subscription, with API and MCP access on every plan.

    Price from
    from $95 a month
    Product
    AI search visibility and optimisation platform
    Plans
    Essential $95, Professional $245, Business $579 a month
  12. 12
    LLM Pulse

    AI visibility tools

    7.2/10

    Editor's rating

    Best forEuropean teams that want prompt tracking priced in euros, with Google AI Mode and Gemini in the base plan.

    Price from
    from EUR 49 a month
    Product
    AI search visibility and GEO platform
    Plans
    Starter EUR 49, Growth EUR 99, Scale EUR 299 a month
  13. 13
    Syften

    AI visibility tools

    7.2/10

    Editor's rating

    Best forFounders, community marketers and link builders who want fast alerts when a brand or topic comes up on Reddit, Hacker News and forums.

    Price from
    from $29.95 a month
    Product
    Keyword alerts for online communities and the public web
    Sources
    Reddit, X, Hacker News, GitHub, Stack Exchange, forums, Bluesky, Mastodon, YouTube, podcasts and more
  14. 14
    AIclicks

    AI visibility tools

    7.0/10

    Editor's rating

    Best forSmall teams that want prompt tracking and AI-written articles in one subscription.

    Price from
    from $59 a month
    Product
    AI visibility tracking, source reports and article generation
    Plans
    Starter $59, Pro $189, Business $499 a month, Enterprise custom
  15. Best forFreelancers, small brands and agencies that want a cheap first AI visibility tracker with white-label reports.

    Price from
    from $30 a month
    Product
    AI visibility tracking for brands and agencies
    Base plan
    $30 a month for 1 brand, 40 prompts and 3 models
  16. 16
    BrandMentions

    AI visibility tools

    6.6/10

    Editor's rating

    Best forAgencies that want white-label mention reports and are comfortable managing a strict cancellation process.

    Price from
    from $79 a month
    Product
    Brand monitoring and social listening
    Plans
    Starter $99, Pro $299, Expert $499 a month, Enterprise from $1,299
  17. 17
    Rankshift

    AI visibility tools

    6.6/10

    Editor's rating

    Best forTeams that want a long trial and no per-seat or per-project charges while they test AI visibility tracking.

    Price from
    prices not readable on the pricing page
    Product
    AI visibility tracking with content tools
    Engines
    ChatGPT, Gemini, Claude, Perplexity, AI Overviews, AI Mode, Copilot, Mistral, Meta AI
  18. 18
    Airefs

    AI visibility tools

    6.4/10

    Editor's rating

    Best forSolo marketers and small sites that mainly care about ChatGPT and want content help in the same tool.

    Price from
    from $29 a month
    Product
    AI visibility tracking with article, discussion and mention tools
    Plans
    Lite $29, Pro $59, Expert $99 a month

All 46 vendors

Listed alphabetically, reviewed vendors first. See how we review.

VendorWhat it sellsCoveragePricingPublic rating
AIclicksRead reviewAI search visibility tracking and optimisation plus managed servicesGlobal; choose 3 to 6 engines by planSubscription. Starter $59/mo, Pro $189/mo, Business $499/mo; 3-day trialNone found
AirefsRead reviewAI visibility tracking plus content and opportunity discoveryChatGPT and Google; AI Overview as add-onSubscription. Lite $24/mo, Pro $49, Expert $83 (yearly billing shown, 20% off); 7-day trialNone found
AwarioRead reviewBrand monitoring and social listening with Boolean search and leadsGlobal; site in EN, ES, FR, DE, NL, JASubscription. Starter EUR 49/mo (EUR 29 annual), Pro EUR 149 (EUR 89), Enterprise EUR 399 (EUR 249)None found
Brand24Read reviewAI social listening and media monitoring, now with AI/LLM brand monitoringGlobal, 100+ languages; social, news, blogs, forums, podcastsSubscription. Individual $249/mo ($199 annual), Team $349, Pro $499, Business $699None found
BrandMentionsRead reviewBrand monitoring and social listening, competitor spying, reputation managementGlobal; site in EN, ES, FR, DE, PTSubscription. Starter $99/mo ($79 annual), Pro $299, Expert $499, Enterprise from $1,299None found
Keyword.com (AI Visibility Tracker)Read reviewRank tracker with AI visibility add-on, AI Overview tracker, API, MCPGlobal, city and ZIP level; ChatGPT, Perplexity, Gemini, Claude, up to 10 enginesSearch Visibility from $4/mo ($3 annual); 360 Visibility from $33/mo ($26 annual) incl. AI credits; AI add-on credit basedNone found
LLM PulseRead reviewAI search visibility and reputation trackingMulti-language (ES/EN); major AI modelsSubscription. Starter EUR 49/mo, Growth EUR 99, Scale EUR 299; annual 2 months freeNone found
NightwatchRead reviewRank tracker with AI visibility tracking (LLM tracking add-on)Global, local tracking; ChatGPT and other LLMs plus GoogleSubscription. Starter EUR 79/mo (yearly billing shown), Professional EUR 159/mo, Agency EUR 399/mo; 14-day trialNone found
Otterly.AIRead reviewAI search monitoring: prompt tracking, brand and citation monitoring, GEO audits, agent analyticsGlobal; ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, CopilotSubscription. Lite $29/mo, Standard $189/mo, Premium $489/mo, Enterprise custom (annual 15% off: $25/$160)None found
Peekaboo (aipeekaboo.com)Read reviewAI visibility analytics: visibility score, share of voice, sentiment, cited sourcesLocation tracking; ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode; Claude and Copilot as add-onsOne configurable plan from $30/mo (1 brand, 40 prompts, 3 models); annual 15% off; 14-day trialNone found
PromptwatchRead reviewAI search visibility and GEO platform with agent credits and AEO articlesCountry level tracking; 4 models on entry planSubscription. Essential $95/mo (50 prompts), Professional $245/mo, Business $579/mo; 7-day trialG2 4.7/5 (vendor-stated, review count unknown)
RankscaleRead reviewAI visibility tracking, credit based, with audits and citation analysisGlobal; ChatGPT, Perplexity, Google AI Overviews and other enginesCredit based. Essential from $20/mo ($17 yearly), Pro $99, then $229, $385, $780/mo (affiliate page quotes Pro at EUR 99)None found
RankshiftRead reviewAI visibility tracking with content briefs, AI writer, crawler analyticsGlobal, EUR/USD/GBP pricing; tracks all major LLMsSubscription, Starter (150 prompts/day), Professional, Business, Enterprise. Prices load via script and were not captured; affiliate page cites subscriptions averaging $70 to $150/mo. 30-day trialNone found
Scrunch AIRead reviewAI visibility monitoring plus Agent Experience (agent pages, AI traffic, site optimisation)Global; ChatGPT, Perplexity, Gemini, Google AI and othersSubscription. Core $250/mo on live page; FAQ cites Starter $250/mo and Growth $417/mo billed annually; Enterprise customNone found
Similarweb (AI Brand Visibility)Read reviewDigital intelligence suite with AI brand visibility and AI traffic trackingGlobalSelf-serve competitive intelligence plans plus enterprise custom; AI visibility pricing not captured (unknown)None found
Surfer (AI Tracker)Read reviewContent optimisation suite with AI Tracker / AI Search AnalyticsGlobal; ChatGPT, Google AI Overviews, Perplexity and othersSubscription. AI Search Analytics EUR 82/mo billed yearly; Standard EUR 99, Pro EUR 182, Peace of Mind EUR 299 (yearly billing)None found
SyftenRead reviewKeyword alerts for communities: Reddit, Hacker News, X, Slack, GitHub, forums, podcastsEnglish-first communitiesSubscription. Entry $29.95/mo, Standard $49.95, PRO $119.95None found
Writesonic (GEO / AI visibility)Read reviewAI visibility tracking plus SEO and content generation suiteGlobal; ChatGPT, Gemini, Perplexity, AI Overviews and othersSubscription. Starter $79/mo billed annually, Basic $199, Growth $399; Enterprise customNone found
Advanced Web Ranking (AI visibility)Rank tracker with AI search visibility trackingGlobal, 4,000+ search enginesSubscription. Pro $139/mo, Agency $279/mo, Enterprise $699/mo, Ent Plus $980/mo; annual saves 10%None found
Ahrefs Brand RadarAI visibility index and custom prompt tracking inside AhrefsGlobal database (449M prompts); ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Claude and othersAdd-on to Ahrefs. Custom Prompts from GBP 40/mo (free allowance on Lite and above); AI Visibility Index from GBP 159/mo per platform, GBP 560/mo all models. Ahrefs plans from EUR 119/moNone found
AthenaHQGEO platform with agents: tracking, content optimisation, citation engineGlobal; 5 models on free tier, 11 on Starter (ChatGPT, Perplexity, AI Overviews, Gemini, Copilot, Claude, Grok, DeepSeek, Mistral and others)Credit based. Essential free ($25 credit), Starter $295/mo (3,600 credits), Enterprise customG2 4.9/5 (vendor-stated, High Performer Spring 2026; review count unknown)
Bluefish AIAgentic marketing platform for Fortune 500: AI brand performance monitoring and orchestrationEnterprise, global; major LLMsCustom enterprise pricing, demo onlyNone found
BrandwatchEnterprise consumer intelligence and social listeningGlobalCustom enterprise pricingNone found
BrightEdgeEnterprise SEO and AI search platform (AI Catalyst and similar)Enterprise, globalCustom enterprise pricingNone found
BuzzSumoContent research, digital PR, journalist outreach, brand mention alertsGlobal, English-firstSubscription. $199/mo, $299/mo, $499/mo, $999/mo (billed yearly)None found
CognizoAEO content on autopilot plus AI visibility trackingNot statedGrowth $499/mo, Pro $999/mo, Enterprise custom; demo ledNone found
ConductorEnterprise AEO and SEO platform (Intelligence, Creator, Monitoring, AgentStack)Enterprise, global; ChatGPT, Perplexity, Gemini and othersCustom enterprise pricingNone found
EvertuneEnterprise GEO: AI brand measurement at statistical scale, content activation, AI advertisingGlobal languages and countries; 11 AI modelsPro $800/mo (100,000 prompts, 25 articles), Enterprise custom; demo requiredNone found
F5BotFree and paid keyword alerts for Reddit, Hacker News, LobstersEnglish communitiesFree forever tier; Silver $9.99/mo (20 keywords), Gold $49.99/mo (200 keywords)None found
GaugeAI visibility and GEO platform with daily prompt tracking and content actionsGlobal; ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, CopilotSubscription. Growth $599/mo (600 prompts daily), 1-week free trial; higher tiers customNone found
GeneoGEO platform: track and improve visibility on ChatGPT, Gemini, Google AI Overviews, Perplexity; agency planNot statedPricing page is script-rendered, prices not captured (unknown)None found
Goodie AIAEO platform: tracking, optimisation, content, attributionGlobal; ChatGPT, AI Overviews, AI Mode, Perplexity, Copilot, Gemini, Alexa, Sparky and othersSubscription. Brands: Core $399/mo, Pro $999/mo. Agencies: Growth $275/mo. 7-day trial, annual gives 2 months freeNone found
Hall (now part of Tracksuit)Was an AI visibility tracker; acquired by Tracksuit, announced 21 July 2026; site now shows a waitlistn/aNot sold standalone any more (waitlist)None found
KnowatoaAI search rank and visibility tracking with citation tracking and sentiment alertsMultilingual and multi-market; ChatGPT, AI Overviews, AI Mode, Claude, Gemini, Meta AI, PerplexitySubscription. Starter $59/mo, Growth $199/mo, Enterprise customNone found
LLMrefsKeyword-based AI search rank tracker with citations and API50+ countries, 20+ languages; ChatGPT, ChatGPT Search, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeekAll in One plan $79/mo (500 prompt tracks), 7-day trialNone found
MentionSocial listening and media monitoring (web and social)Global; 1 billion sourcesSubscription billed in USD, EUR or GBP; prices are script-rendered and not captured (unknown)None found
Mentions.soTool to get a brand recognised and mentioned by AI platforms (tracking plus mention growth)Not statedSubscription, $49/mo, $99/mo, $199/mo tiers shownNone found
Peec AIAI search analytics for brands and agencies: prompt tracking, visibility, sources, competitor benchmarkingGlobal, multi-country; choose 3 models on lower plans (ChatGPT, Perplexity, Gemini, AI Overviews and others as add-ons)Subscription, Starter/Pro/Advanced/Enterprise. Prices not rendered in static page today; Starter 50 prompts, Pro 150 prompts. Historic entry about EUR 89/mo (unverified today)None found
ProfoundEnterprise AEO platform: answer engine monitoring, prompt volumes, agent analytics, AI marketer agentsGlobal; up to 9 answer engines (ChatGPT, Gemini, Google AI Overviews and others)Live pricing page today shows only a free 7-day trial (50 prompts) and Enterprise custom. Third-party sources cite earlier self-serve Starter $99/mo and Growth $399/mo billed annuallyNone found
Semrush AI Visibility Toolkit / Semrush One / Enterprise AIOAI visibility toolkit, Semrush One bundle (SEO + AI search), Enterprise AIOGlobal; ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and othersSubscription. Live EU page: SEO + AI plans from EUR 134/mo (EUR 112.52 annual), next tier EUR 190/mo. Third party: Semrush One from $199/mo. Enterprise AIO customNone found
SISTRIX (AI / chatbot visibility)SEO toolbox with AI Overviews and AI chatbot visibility dataDE, UK, ES, IT, FR and 30+ countriesSubscription. Start EUR 119/mo, Plus EUR 239, Professional EUR 419, Premium EUR 799 (plus taxes)None found
Talkwalker (Lumen by Talkwalker)Enterprise social listening and media monitoring, now with LLM InsightsGlobal, 180+ languages (unverified)Custom quote per plan (Core and above)None found
TrakkrAI visibility platform for brands and agencies with content generation and MCPGlobal; ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AISubscription. Growth $100/mo, Scale $500/mo, Enterprise from $1,000/mo; 14-day trialNone found
WaikayAI brand knowledge and prompt tracking, fact checking of what LLMs say about a brandMulti-language on top plan; ChatGPT, Google, Claude, Sonar (Perplexity)Subscription. Early adopter $24.95/mo; $69.95, $199.95, $449.95/mo; free planNone found
XFunnelAI search optimisation platform with services (enterprise)All languages and regions on Enterprise; ChatGPT, Perplexity, Claude, Google AI Overviews, AI Mode, Gemini, Copilot, GrokFree one-time audit (50 queries); Enterprise customNone found
ZipTieAI search tracking with configurable engines, content generation add-on14+ countries; Google AI Overviews, ChatGPT, Perplexity and othersConfigurable. Starter preset from $42.75/mo, Professional from $659.59/mo, Enterprise from $3,137.09/mo; add-ons $20/mo per content context, $10/mo API/MCPNone found

What to check before you buy

These tools send prompts to AI assistants and record which brands and sources come back. Answers vary from one run to the next, so a single check means little.

  • Ask how many times each prompt is run. Mention rate over many runs is the meaningful number.
  • Check which assistants are covered and whether citations and mentions are tracked separately.
  • Look at how prompts are chosen, since they are not search keywords with known volume.
  • Use the free data too: Search Console and Bing Webmaster Tools now report AI activity.

How AI search chooses sourcesBrand mentions and citations

Other categories

Link marketplacesLink building services and agenciesDigital PR agencies and toolsOutreach toolsBacklink analysis and monitoring toolsLink indexersExpired domains and network hostingLink exchange platformsLocal citation servicesCommunity and forum services