Outreach tools compared

Prospecting, email finding and sending tools used to run link outreach. We track 24 of them, with pricing, coverage and public ratings checked against each vendor's own pages.

Reviewed

Our editor's picks come first. The order and any rating out of 10 are the editor's judgement, not test results.

  1. 1
    BuzzStream

    Outreach tools

    9.0/10

    Editor's rating

    Best forSmall link building and digital PR teams that want contact history, templates and link monitoring in one place without an annual contract.

    Price from
    from $49 a month
    Product
    Outreach CRM for link building and digital PR
    Plans
    Starter $49, Growth $174, Professional $424 a month
  2. 2
    Pitchbox

    Outreach tools

    7.5/10

    Editor's rating

    Best forAgencies and in-house teams running many outreach campaigns at once, with several people and clients.

    Price from
    from $210 a month, annual commitment
    Product
    Outreach platform for link building and digital PR
    Plans
    Pro, Advanced, Scale, Enterprise

All 24 vendors

Listed alphabetically, reviewed vendors first. We do not rank a category until its vendors have been tested with real orders.

VendorWhat it sellsCoveragePricingPublic rating
BuzzStreamRead reviewOutreach CRM for link building and digital PR; ListIQ prospecting add-onEnglish UI; globalSubscription. Starter $49/mo (1 user, 500 contacts), Growth $174/mo, Professional $424/mo, Custom from $999/mo; free trialGetApp 4.5/5 (22 reviews); no Trustpilot profile
PitchboxRead reviewLink building and digital PR outreach platform (prospecting, CRM, sequences, reporting)English UI; globalSubscription, annual commitment. Pro $210/mo billed annually ($300 monthly rate), Advanced $420/mo, Scale $825/mo, Enterprise customTrustpilot 3.6 (1 review); G2 not readable today
Apollo.ioB2B contact database, sequencing, dialer, enrichmentEnglish UI; globalFreemium, per seat on credits; Free, Basic, Professional, Custom (prices not readable on page today)Trustpilot 3.1 (1,346 reviews)
DibzLink prospecting tool with spam filteringEnglish UI; globalCredit based, $1 per credit (about 100 results per credit in basic search); free trialNone found
FindThatLeadEmail finder, prospector, sender, CRMEnglish UI; globalSubscription. Starter $49/mo ($37 annual), Ultimate $99/mo ($75 annual); 7-day trialTrustpilot 2.6 (14 reviews)
GMassMail merge and cold email inside GmailEnglish UI; globalSubscription. Standard $29.95/mo, Premium $39.95/mo, Professional $59.95/mo; annual from $249/yr; team plansTrustpilot 3.0 (39 reviews)
Hunter.ioEmail finder, verifier, domain search, basic cold email sequencesEnglish UI; globalFreemium. Free 50 credits/mo; Starter EUR 34/mo billed yearly; Growth EUR 104/mo; Scale EUR 209/moTrustpilot 4.2 (346 reviews)
InstantlyCold email at scale: unlimited inboxes, warm-up, B2B lead database, AI agentEnglish UI; globalSubscription. Outreach Growth $47/mo, Hypergrowth about $94 to $97/mo, higher tiers to $555/mo; separate lead credit plans from $47/moTrustpilot score withheld for guideline breach (1,170 reviews)
LemlistMultichannel outreach (email, LinkedIn, calls, WhatsApp), lead database, warm-upEnglish UI; globalSubscription per user. Email plan $69/mo ($55 billed annually); Multichannel $109/mo ($87 annual); Enterprise customTrustpilot 4.7 (245 reviews)
Link HunterLink building prospecting and outreach tool (DISCONTINUED)English UI; globaln/a; product shut downNone found
Linkee.aiAI link building workflow: prospect discovery, vetting, contact finding, outreachEnglish UI; globalSubscription on credits. Essential $80.83/mo, Pro $164.17/mo, Agency $298.33/mo (annual rates shown); 14-day trial with 500 credits; past AppSumo lifetime dealTrustpilot 0 reviews; G2 lists about 4 reviews (score not read)
MailshakeSales engagement and cold email, dialer, data finderEnglish UI; globalSubscription. Starter $29/mo ($25 annual), Email Outreach $49/mo, Sales Engagement $99/mo; Agency custom; no free trialTrustpilot 4.8 (99 reviews)
NinjaOutreachInfluencer and blogger outreach CRMEnglish UI; globalNot publicNone found
PostagaAI assisted link building and outreach campaigns (opportunity finder, contact finder, sequences)English UI; globalSubscription; current prices not readable today (pricing URL 404 to our fetch)None found
ProspeoEmail finder, mobile finder, enrichment API, Chrome extensionEnglish UI; globalFreemium with tiered monthly plans (amounts not readable today)Trustpilot 4.6 (140 reviews)
QuickMailCold email and LinkedIn outreach with free AutoWarmerEnglish UI; globalSubscription. Starter $49/mo, Growth $99/mo, Agency $299/mo; 14-day trialTrustpilot 0 reviews
Reply.ioAI sales engagement: multichannel sequences, AI SDR, dataEnglish UI; globalSubscription; current prices not readable (site returns 403 to automated reads)Trustpilot 4.6 (264 reviews)
ResponaHistorically link building outreach software; pricing page now sells pay-per-result link placements (managed, priced by DR tier)English UI; globalPay per placement: Starter $100 (DR20+), Standard $160, Authority $240, Power $400, Elite $500 per placement; volume discounts 10% at $3k/mo up to 60%None found
SaleshandyCold email outreach, unlimited accounts, B2B lead finderEnglish UI; globalSubscription. Starter $34/mo, Pro $76/mo, Scale $149/mo (annual billing rates); 7-day trialTrustpilot score withheld for guideline breach (773 reviews, 81% five star)
ScrapeBoxDesktop scraping and prospecting toolkit (Windows, Mac)English UI; globalOne-time licence $97 (list $197), one PCTrustpilot 2.3 (68 reviews)
SmartleadCold email infrastructure: unlimited mailboxes, warm-up, master inbox, white labelEnglish UI; globalSubscription. Base $39/mo ($32.50 annual), Pro $94/mo, Unlimited Smart $174/mo, Prime $379/moTrustpilot 2.9 (140 reviews)
Snov.ioEmail finder, verifier, drip campaigns, warm-up, LinkedIn automation, CRMEnglish UI; globalFreemium. Free 50 credits; Starter $39/mo; Pro S $99/mo; up to Ultra $738/mo; 25% off annualTrustpilot 4.6 (1,589 reviews)
Voila NorbertEmail finder, verification, enrichment, email sequencesEnglish UI; globalSubscription. Valet $49/mo (1,000 leads), Butler $99, Advisor $249, Counselor $499; verification pay as you go $0.003 per emailTrustpilot 4.1 (12 reviews)
WoodpeckerCold email and LinkedIn outreach, warm-up, lead finder, agency panelEnglish UI; globalUsage based: $7 per 100 contacted prospects per month (monthly billing), tiers 500 to 1M+; add-ons (LinkedIn $29/mo per account, API $20/mo); 14-day trialTrustpilot 2.5 (34 reviews)

What to check before you buy

Outreach tools find contacts, send sequences and track replies. They speed up the work and do nothing for a weak pitch.

  • Check how the tool finds and verifies email addresses, and what a credit buys.
  • Look for sending limits and inbox warm-up, which protect your domain.
  • Make sure campaigns, contacts and link status live in one place for the team.
  • Price it per seat and per contact at the volume you will really send.

Guest postingBroken link building

Other categories

Link marketplacesLink building services and agenciesDigital PR agencies and toolsBacklink analysis and monitoring toolsAI visibility toolsLink indexersExpired domains and network hostingLink exchange platformsLocal citation servicesCommunity and forum services