- Length
- 6 hours, two breaks
- Format
- On site or remote, with Q and A
- For
- In-house SEO, content and marketing teams
- Languages
- English or Greek
Agenda
Off-page SEO in competitive niches
- How off-page differs from on-page and technical SEO
- How search engines weigh links: authority, trust, relevance
- The role of brand mentions, citations and PR
- Why off-page decides the hardest markets
Strategy by industry
- Online gambling: risk management and a sustainable profile
- Ecommerce: links to category and product pages, commercial terms
- News: authority, freshness, PR and syndication
Buying links and quality standards
- How buying links works in practice, and the real risks
- Vetting publishers: relevance, traffic, domain history, outbound links
- Writing a brief: context, placement, anchors, landing pages
Ways to acquire links
- Marketplaces such as Bazoom and WhitePress: workflow, limits, footprints
- Agencies: when they make sense and how to check them
- Manual outreach and partnerships
- Link insertions and tracking tools
- Private networks: risks, upkeep and a decision framework
Strategy, governance and risk control
- Planning by site, folder and page type
- Anchor strategy and link pace
- Quality control before and after publication
- Internal policies and escalation rules
- A sample tracking and reporting setup
What your team keeps
- Process checklists for each acquisition method
- A publisher scoring sheet
- Outreach templates
- A placement brief template
- A tracking and reporting framework
Book a workshop
Tell us about your team, your market and preferred dates.
Email hello@offpageatlas.com