Woodpecker review
Woodpecker charges by the number of prospects you contact, at $7 per 100 a month, which suits the small lists that link building uses. LinkedIn, the API and the agency panel are paid add-ons, and its Trustpilot score is 2.5 from a small sample of 34 reviews.
Best for
Link builders with small, targeted lists who want to pay for the contacts they email and little else.
Not for
Agencies that need the API, LinkedIn and client panels, where the add-ons add up.
Woodpecker at a glance
- Product
- Cold email and LinkedIn outreach
- Pricing model
- $7 per 100 contacted prospects a month
- Annual billing
- 33% discount
- Included
- Email verification, 4 warm-ups, unlimited team members
- LinkedIn add-on
- $29 a month per account
- API and integrations add-on
- $20 a month
- Free trial
- 14 days or 100 cold emails
- Public rating
- Trustpilot 2.5 (34 reviews), October 2026
What is good
- You pay for contacted prospects, not seats or mailboxes
- Email verification and four warm-ups are included
- Unlimited team members and email accounts
- Trial needs no credit card
What is not
- Trustpilot 2.5 from 34 reviews, with 62 percent one-star
- LinkedIn, API, extra warm-ups and the agency panel all cost extra
- A prospect in two campaigns counts twice towards the limit
- No link tracking or publisher metrics
This review is based on Woodpecker’s public pages and third-party ratings, checked on 4 October 2026. The rating out of 10 is the editor’s own judgement. The focus is on link building outreach, not general sales.
How it works
Woodpecker sends cold email sequences and, with an add-on, LinkedIn steps. Its home page describes condition-based campaigns, inbox rotation across several email accounts, a central inbox for replies, free email verification, free warm-up, deliverability monitoring and a domain audit covering SPF, DKIM and DMARC. It also lists a lead finder with a database of more than 1 billion contacts and an agency panel. The company is Woodpecker.co S.A., based in Wrocław, Poland. The site does not mention link building.
For link outreach the core is enough: sequences, follow-ups that stop when someone replies, and verification before sending. Our lesson on link outreach emails covers the pitch. Woodpecker keeps no record of sites or links, so pair it with a tracker. See how to track backlinks.
Why the pricing model suits link building
Most cold email tools sell capacity in tens of thousands of emails. Woodpecker sells by contacted prospects. A link builder who emails 300 well-chosen editors a month pays for 300, with unlimited team members and email accounts included. That matches how careful link prospecting works.
Two rules need attention. The pricing page says a prospect in several campaigns counts separately each time. It also says campaigns stop sending to new prospects when you reach the limit, and plans do not upgrade automatically.
Pricing
| Item | Price |
|---|---|
| Contacted prospects | $7 per 100 a month |
| LinkedIn outreach | $29 a month per account |
| API, integrations and webhooks | $20 a month |
| Extra warm-ups | $5 a month each |
| Agency panel | $27 a month per active client |
| Lead Finder credits | $10 for 500 |
Prices are as shown on Woodpecker’s pricing page on 4 October 2026, on monthly billing. Annual billing saves 33 percent, and the rate per 100 falls at higher volumes. Included with every account are email verification, four warm-ups, 100 Lead Finder credits, unlimited team members and unlimited email accounts. The free trial lasts 14 days or 100 cold emails, whichever comes first, with no credit card.
What public reviews say
Woodpecker holds a Trustpilot score of 2.5 from 34 reviews, checked in October 2026. Trustpilot shows 62 percent of them as one-star and 26 percent as five-star. That is a small sample. Woodpecker’s own site shows 4.5 out of 5 on G2, which we could not open to confirm.
For other options, see our outreach tools comparison.
Bottom line
Woodpecker charges by the number of prospects you contact, at $7 per 100 a month, which suits the small lists that link building uses. LinkedIn, the API and the agency panel are paid add-ons, and its Trustpilot score is 2.5 from a small sample of 34 reviews.
Visit WoodpeckerWoodpecker questions
How much does Woodpecker cost?
Woodpecker charges $7 per 100 contacted prospects a month on monthly billing, with a 33 percent discount on annual billing, as shown on its pricing page on 4 October 2026.
What counts as a contacted prospect in Woodpecker?
It is a prospect you send to in the billing period. The pricing page notes that a prospect in several campaigns counts separately each time, and that sending to new prospects stops when you reach the limit.
Does Woodpecker include email warm-up?
Yes. Four warm-ups are included. Extra warm-ups cost $5 a month each.
How Woodpecker compares
| Vendor | Coverage | Pricing | Public rating |
|---|---|---|---|
| Woodpecker | English UI; global | Usage based: $7 per 100 contacted prospects per month (monthly billing), tiers 500 to 1M+; add-ons (LinkedIn $29/mo per account, API $20/mo); 14-day trial | Trustpilot 2.5 (34 reviews) |
| QuickMail | English UI; global | Subscription. Starter $49/mo, Growth $99/mo, Agency $299/mo; 14-day trial | Trustpilot 0 reviews |
| Snov.io | English UI; global | Freemium. Free 50 credits; Starter $39/mo; Pro S $99/mo; up to Ultra $738/mo; 25% off annual | Trustpilot 4.6 (1,589 reviews) |
| BuzzStream | English UI; global | Subscription. Starter $49/mo (1 user, 500 contacts), Growth $174/mo, Professional $424/mo, Custom from $999/mo; free trial | GetApp 4.5/5 (22 reviews); no Trustpilot profile |