Whitespark review

This review is based on Whitespark’s public pages and third-party ratings, checked on 4 October 2026. The rating out of 10 is the editor’s own judgement. The focus is on citations, not the full range of local SEO tools.

Local Citation Finder

The Local Citation Finder is a research tool. Whitespark describes it as finding the listings your top competitors have and you lack, across directories, blogs, newspapers and government sites, then sorting them by how easy they are to submit to. It also tracks your existing citations weekly. The tool works in 43 countries.

That is link gap analysis applied to local listings. It tells you which directories matter in your city and trade, which a generic list cannot. Our local citations page explains why relevance beats volume here.

Listings Service

The Listings Service is done by hand by Whitespark’s own staff. The three main packages combine cleanup and building:

Package	Price per location	Cleanup	New listings
Premium	$399	Top 10 sites	35 general, 7 industry or regional
Comprehensive	$599	15 sites	70 general, 10 industry or regional
Ultimate	$999	100 sites	10 industry or regional

Cleanup means correcting name, address and phone variations and removing duplicates. That work is what separates this from a plain submission service, and it explains the higher price. Custom packages start at $20 per location, and a US-only data aggregator service costs $99 per location.

Whitespark states that you “own your listings” and receive the usernames and passwords. The service covers 15 countries. Turnaround is 4 to 6 weeks from completed intake. Changes after delivery cost $2 per listing.

It is direct about the limits: “We do not guarantee live listings.” The page says about 30 percent are typically live when the report is delivered. Directories approve submissions on their own schedules, so this is a fair description of how citations work, and it is useful to read it before you buy.

Citations sit at 1 out of 5 on our risk scale. They are business listings, not paid editorial links.

Pricing

Product	Price
Local Citation Finder	$39 to $149 a month, or $33 to $124 a month on annual billing
Listings Service	$20 to $999 per location, one-off
Local Rank Tracker	$14 to $200 a month
Local Ranking Grids	From $10 a month
Reputation Builder	$79 a month per location
Local Platform	$1 a month per location

Prices are in US dollars, as shown on Whitespark’s site on 4 October 2026. Listings Service orders get 5 percent off at $1,000, rising to 20 percent off at $5,000.

What public reviews say

Whitespark’s Trustpilot profile shows 3.8 from only 4 reviews, checked in October 2026. Three are five-star and one is four-star, so the sample is too small to tell you much. Whitespark says more than 150,000 customers have used its software and services since it was founded in Edmonton in 2005. That is the vendor’s own figure.

For other options, see our local citation services comparison and the local business hub.