Synup review
Synup syncs business listings to Google, Apple, Bing and more than 100 directories on a subscription from $49 a month per location, with white labelling for agencies from the $299 plan. Its Trustpilot profile is thin and weak, at 3.1 from 13 reviews.
Best for
Agencies and multi-location businesses that want listings, reviews and social posts managed from one white label dashboard.
Not for
A single-location business that wants citations built once and owned for good, without a monthly fee.
Synup at a glance
- Product
- Listings, reviews and social management with an AI agent
- Listings network
- Google, Apple, Bing and 100+ directories and aggregators
- Plans
- Solo $49, Premium $299, Pro $499, Scale $899 a month
- Locations
- 1, up to 10, up to 25, up to 50
- Annual billing
- 20% discount
- White label
- Premium plan and above
- Free trial
- 14 days on Solo, with $50 in AI credits
- Public rating
- Trustpilot 3.1 (13 reviews), October 2026
What is good
- Published prices, which is unusual for listings sync platforms
- Cost per location falls from $49 to about $18 on larger plans
- White label client portals and APIs for agencies
- 14-day free trial
What is not
- Listings are a subscription, not a one-off purchase
- Plans include monthly credits for the AI agent, which adds a second limit to track
- Trustpilot 3.1 from 13 reviews, with 61 percent one-star
- No white labelling on the Solo plan
This review is based on Synup’s public pages and third-party ratings, checked on 4 October 2026. The rating out of 10 is the editor’s own judgement. The focus is on listings and citations, not the full marketing platform.
How it works
Synup is a listings sync platform. You enter a location’s details once, and it pushes them to Google Business Profile, Apple Business Connect, Bing and, in Synup’s words, more than 100 further directories and data aggregators. The same dashboard monitors and answers reviews, schedules social posts, tracks local rankings and builds store locator pages.
The newer part is Sydekick, an AI agent. Synup says it can fix and sync listings, respond to reviews, publish posts and track rankings, and that it asks for approval before sensitive actions. Plans include a monthly allowance of credits for it.
For agencies, the site describes white label client portals, a multi-client view, team access controls and APIs. It says it serves more than 5,000 partners.
Sync or build
There are two ways to get local citations. A sync platform like Synup keeps listings consistent for as long as you pay. A manual service such as BrightLocal or Whitespark builds each listing once and hands you the login. Sync suits businesses whose details change often or that have many locations. A single shop with a fixed address usually spends less on a one-off build. Synup’s pages do not say what happens to synced listings when a subscription ends, so ask before you sign.
Pricing
| Plan | Price per month | Locations | Monthly credits | White label |
|---|---|---|---|---|
| Solo | $49 | 1 | 20,000 | No |
| Premium | $299 | Up to 10 | 200,000 | Yes |
| Pro | $499 | Up to 25 | 600,000 | Yes |
| Scale | $899 | Up to 50 | 1,200,000 | Yes |
| Enterprise | Custom | 50+ | Custom | Yes |
Prices are in US dollars, as shown on Synup’s pricing page on 4 October 2026. The page offers a 20 percent discount for annual billing. Pro and Scale run on a dedicated environment. The 14-day free trial covers the Solo plan, and the home page says it includes $50 in AI credits.
What public reviews say
Synup’s Trustpilot profile shows 3.1 from 13 reviews, checked in October 2026. Trustpilot shows 61 percent as one-star and 31 percent as five-star, with only two reviews in the last 12 months. That is too small a sample to carry much weight either way.
For other options, see our local citation services comparison.
Bottom line
Synup syncs business listings to Google, Apple, Bing and more than 100 directories on a subscription from $49 a month per location, with white labelling for agencies from the $299 plan. Its Trustpilot profile is thin and weak, at 3.1 from 13 reviews.
Visit SynupSynup questions
How much does Synup cost?
Solo is $49 a month for one location, Premium $299 for up to 10, Pro $499 for up to 25 and Scale $899 for up to 50. Annual billing takes 20 percent off. Prices are from Synup's pricing page on 4 October 2026.
How many directories does Synup cover?
Synup says it syncs business profiles to Google Business Profile, Apple Business Connect, Bing and more than 100 further directories and data aggregators.
Does Synup offer white labelling?
Yes, from the Premium plan upwards. The Solo plan does not include it.
How Synup compares
| Vendor | Coverage | Pricing | Public rating |
|---|---|---|---|
| Synup | US focus, English | Usage based per location and feature; 14-day trial with $50 AI credits; no public price list | unknown (not checked today, search budget ran out) |
| BrightLocal | US, UK, CA, AU and more; English | Per location; Track $31, Manage $40, Grow $49 per month on annual billing; Citation Builder from $2 per citation; managed SEO $1,299/mo | G2 4.6/5, Capterra 4.8/5, Google 4.8/5 (shown on vendor site, counts not shown) |
| Uberall | Europe and North America, multi-language | Quote based | unknown (not checked today, search budget ran out) |
| Whitespark | US, CA, UK, AU and more; English | Local Platform $1/mo per location; Citation Finder $33 to $149/mo; Listings Service $20 to $999 one-time; Rank Tracker from $14/mo | unknown (not checked today, search budget ran out) |