The HOTH review
The HOTH publishes clear per-link prices, from $150 for a DA or DR 20+ placement, and a six-month replacement term. It excludes gambling, adult and pharma, and takes about 30 days to deliver, so it fits mainstream English-language sites with patience.
Best for
US-focused businesses and agencies in mainstream niches that want a fixed price per link and a known brand.
Not for
Gambling, adult, pharma or non-English campaigns, all of which its Link Outreach page excludes.
The HOTH at a glance
- Headquarters
- St. Petersburg, Florida, United States
- Model
- Productised service, pay per order, plus managed plans
- Link Outreach prices
- $150 (DA/DR 20+), $225 (30+), $345 (40+), $405 (50+)
- Turnaround
- About 30 days
- Guarantee
- Broken links fixed or replaced for 6 months
- Customers
- 200,000+ businesses (vendor claim)
- Public rating
- Trustpilot 4.5 (272 reviews), October 2026
- Restricted niches
- No casino, adult, pharma, firearms, politics or non-English keywords
What is good
- Prices per tier are published on the product page
- Six-month fix or replace term, and one replacement if a link is not indexed after 90 days
- Unique placements guaranteed for six months, so one site is not reused for the same client
- Long-running company with a wide product range
What is not
- About 30 days to deliver
- Excludes gambling, adult, pharma and non-English keywords
- You order by DA or DR tier, so the vendor chooses the site
- Trustpilot complaints about return on large spends
This review is based on The HOTH’s public pages and third-party ratings, checked on 3 October 2026. The rating out of 10 is the editor’s own judgement.
How it works
The HOTH is a US company based in St. Petersburg, Florida. It sells SEO as a set of products: link building, content, local SEO, a managed service called HOTH X, and newer AI visibility offers. Its site claims 22 years of SEO experience and more than 200,000 businesses served.
The product that matters for off-page work is Link Outreach, a paid guest post service. You choose a metric tier, give a target URL and anchor, and The HOTH finds a site, writes the article and reports the live link. You do not choose the publisher from a catalogue, which is the main difference from a link marketplace.
Pricing
The Link Outreach page lists a price per placement for each tier:
| Tier | Price per link |
|---|---|
| DA or DR 20+ | $150 |
| DA or DR 30+ | $225 |
| DA or DR 40+ | $345 |
| DA or DR 50+ | $405 |
The stated turnaround is about 30 days, which the page puts down to manual outreach.
For context, ESBO’s September 2026 data puts the median sponsored article at $570 globally, so these prices sit below the market middle. BuzzStream measured an average vendor markup of 56 percent on guest posts in 2026, which is the cost of having someone else do the prospecting and writing. See our cost and budget guide.
Guarantee
The terms on the product page are specific. Broken links are fixed or replaced for six months, and HOTH X subscribers get one year. Placements are unique per subdomain for six months. If a link is not indexed after 90 days, The HOTH offers one replacement.
Excluded niches
The Link Outreach page lists what it will not take: casino and gambling, adult, pharma and other grey niches, firearms, politics and international news, niches based on sexual orientation, geo-based keywords such as “dentist NYC”, and non-English keywords. If you work in a restricted market, this service is not an option.
Quality
The tiers are defined by DA or DR, and the pricing table does not state a traffic floor. Authority metrics can be inflated, and across the paid placement market BuzzStream found that 39.6 percent of selling sites have no organic traffic. Ask what traffic minimum applies to each tier, and check delivered sites against our guide on how to vet a publisher.
What public reviews say
The HOTH holds a Trustpilot score of 4.5 from 272 reviews, checked in October 2026. The negative reviews tend to come from customers who spent large sums and did not see the return they expected.
For other options, see our link building services comparison.
Bottom line
The HOTH publishes clear per-link prices, from $150 for a DA or DR 20+ placement, and a six-month replacement term. It excludes gambling, adult and pharma, and takes about 30 days to deliver, so it fits mainstream English-language sites with patience.
Visit The HOTHThe HOTH questions
How much does The HOTH charge per link?
Its Link Outreach page lists $150 for a DA or DR 20+ site, $225 for 30+, $345 for 40+ and $405 for 50+, as checked on 3 October 2026.
Does The HOTH accept casino or adult sites?
No. Its Link Outreach page excludes casino and gambling, adult, pharma and other grey niches, as well as firearms, politics and non-English keywords.
What guarantee does The HOTH give on links?
Broken links are fixed or replaced for six months. Subscribers to its managed HOTH X service get a one-year term.
How The HOTH compares
| Vendor | Coverage | Pricing | Public rating |
|---|---|---|---|
| The HOTH | English; US focus, global orders | Per order and managed plans; entry price not confirmed today (pricing URL 404) | Trustpilot 4.5 (272 reviews); complaints about ROI on large spends |
| FatJoe | English primarily; some multilingual outreach (unverified today) | Pay per order; entry price unknown today (site returned HTTP 429) | Trustpilot 4.8 (472 reviews) |
| Loganix | English; US/CA focus | Per order; services from $7 (USD); average first affiliate order $330 | Shopper Approved and Trustpilot badges shown, scores not visible |
| Rhino Rank | English | Per link: curated links from $60, guest posts from $75, listicles from $135, press releases from $99 (USD) | Vendor-displayed 4.9/5 from 150+ reviews (reviews.co.uk) |