Link building in Greece
No price dataset exists for Greek links, so budgets are built from publisher price lists and direct quotes. Published examples range from €300 for a one-year guest post on a specialist site to media packages of €1,200 to €4,400 a month. The pool is small and gambling affiliates need a licence.
In short
- ESBO's September 2026 analysis of 16,625 publishers in 53 languages published no median for Greek, and we found no other dated price dataset for Greece.
- The Greek nutrition portal medNutrition publishes a guest post price list of €300 for one year or €550 for a permanent article with one followed link, as read on 4 October 2026.
- The 2026 media kit of e-Nautilia, a Greek maritime news site, sells monthly packages from €1,200 with one sponsored article to €4,400 with five, bundled with banners, social posts and newsletter exposure.
- A practitioner estimate in our own research notes, with no published source, puts mid-tier Greek sites at roughly €80 to €400 per article. It is low confidence and should be checked against real quotes.
- Affiliates who promote licensed online gambling in Greece need a suitability licence from the Hellenic Gaming Commission, with a €1,000 fee, according to the Greek national registry of administrative procedures.
Greece has no public price data for links. ESBO’s September 2026 analysis of 16,625 publishers in 53 languages, the largest dated source we have, published no figure for Greek. Nothing else we found fills the gap. So this lesson works from what Greek publishers themselves publish: two price lists we read, one practitioner estimate, and the method for building your own numbers.
For how prices compare in countries that do have data, see international link building.
What publishers actually charge
We read two published Greek price lists on 4 October 2026: the guest post price page of medNutrition, a nutrition portal, and the 2026 media kit of e-Nautilia, a maritime news site. They show the two ways the market sells.
| Publisher type | What is sold | Price | Terms stated |
|---|---|---|---|
| medNutrition (specialist portal) | Guest post with one link, one year | €300 | Followed link, not marked as sponsored, indexable |
| Same portal | Guest post with one link, permanent | €550 | As above |
| Same portal | Each additional link | €100 | |
| e-Nautilia (trade news), 2026 media kit | Monthly package, 1 sponsored article | €1,200 a month | Plus side banner, social post, newsletter inclusion |
| Same site | Monthly package, 2 articles | €1,800 a month | Plus bottom banner across pages |
| Same site | Monthly package, 3 articles | €2,500 a month | Plus mid banner |
| Same site | Monthly package, 4 articles | €3,400 a month | Plus site-wide leaderboard banner |
| Same site | Monthly package, 5 articles | €4,400 a month | Plus dedicated newsletter campaign |
e-Nautilia’s prices exclude 24% VAT for companies based in Greece.
Two examples are not a market average. They are useful because they are real, dated and public, and because they show the range. medNutrition says it has more than 250,000 organic monthly users, so €300 to €550 is the price of a specialist site with real traffic, not a small blog.
A practitioner estimate in our research notes puts mid-tier Greek sites at roughly €80 to €400 per article. It is a practitioner note with no named or published source, it is low confidence, and it has no dataset behind it. The published €300 fits inside it, which is the most that can be said.
Packages, not single placements
The media kit shows how larger Greek publishers think. They are selling advertising, and the article is one item in a bundle with banners, social posts and newsletter slots. Divide the monthly fee by the articles and e-Nautilia works out at €1,200 per article in the smallest package and roughly €830 to €900 in the larger ones, though that ignores the value of everything else in the bundle.
For a link builder this has three consequences.
- You may not be able to buy one article. Ask whether single placements are available before assuming a package price applies.
- The link is not the product. A media kit talks about audience and visibility. Ask separately whether the article carries a link, which attribute it has, whether it is labelled and how long it stays live.
- The terms differ by tier. The specialist price list offers a followed, unlabelled, permanent link for a stated fee. A trade publisher selling sponsored content may not. Our lesson on link attributes explains what each option means for ranking credit.
The specialist list also shows time-limited pricing. Paying €300 buys one year, after which the article can come down. That is a rental in all but name. Decide whether permanent placement is worth the higher fee, and track every link you buy so you know when one comes down.
A small pool
Greek is spoken by a small population, and the number of Greek-language sites with real traffic is limited. Our research notes on the Greek gambling sector describe the same 200 to 300 sites appearing in every link profile. That is a practitioner note with no published source, not a count.
If it is roughly right, two things follow. Competitors’ profiles overlap heavily, so a bought pattern is easy to see. And, in the same practitioners’ account, relationships matter more than catalogues: media agency deals and direct contact with editors decide what you can get and at what price.
Greek businesses also have options that are not for sale. Local directories, chambers, suppliers and trade bodies are covered in local citations and partner links.
Marketplaces
We found no Greek-native link marketplace. WhitePress lists Greek among its 36 languages, as checked on 4 October 2026, and other international platforms carry some Greek inventory. The marketplace comparison lists them.
Expect a marketplace to show you a part of the market only. Publishers that sell through their own advertising departments, as the media kit above shows, do not appear in a catalogue.
Restricted sectors
Gambling is the sector where Greek rules touch link building most directly. Under the country’s national registry of administrative procedures, last updated on 1 October 2026, affiliates who promote online gambling for licensed operators by placing links on their websites need a suitability licence from the Hellenic Gaming Commission. The registry gives the fee as €1,000 and the legal basis as Law 4002/2011 and a Commission decision of 11 September 2020.
So before buying a placement on a Greek betting or casino affiliate site, check that the affiliate is licensed. This is general information, not legal advice. The iGaming hub covers the sector in more depth.
Publishers set their own limits too. medNutrition’s price list states that it does not accept topics related to Bitcoin, betting, casinos or CBD. Expect to ask every publisher, since no Greek acceptance data exists. Globally, ESBO’s 2026 study found that 41.5% of publishers accept gambling.
We did not find a Greek regulator page on labelling paid articles in general, so this lesson makes no statement on that.
How to build your own Greek price list
With no dataset, the method is the data.
- List 20 to 30 Greek sites in your topic that have organic traffic from Greece. Use the checks in how to vet a publisher.
- Look for a media kit or price page on each. Some publish one.
- Ask the rest for a quote. Request the price for one article, the link attribute, the label, the term and whether packages are required.
- Record every answer with its date. Your median of those quotes is a better benchmark than any estimate, including the one above.
- Repeat every six months, so the benchmark stays dated.
Where to go next
For the neighbouring markets, see link building in Central and Eastern Europe and the Balkans. Any term used here is defined in the glossary.
Common questions
How much does a backlink cost in Greece?
There is no dataset. Published examples include €300 for a one-year guest post and €550 for a permanent one on a specialist portal, and monthly media packages from €1,200 on a trade news site. An unpublished, low-confidence practitioner estimate for mid-tier sites is roughly €80 to €400 per article.
Why is there no price data for Greece?
The large studies do not report Greek. ESBO's 2026 study covered 53 languages but published medians for only some of them, and Greek was not among them. The market is small and much of it is sold through media kits and direct deals.
Do Greek publishers sell single articles or packages?
Both. Specialist sites publish per-article price lists. Larger portals and trade titles tend to sell monthly packages that bundle articles with banners, social posts and newsletter placements.
Can gambling affiliates buy links freely in Greece?
Affiliates promoting licensed online gambling need a suitability licence from the Hellenic Gaming Commission. Some publishers also refuse the sector. One published Greek price list excludes betting, casinos, Bitcoin and CBD.
Are international marketplaces useful for Greece?
They are a starting point. WhitePress lists Greek among its 36 languages. We found no Greek-native marketplace, so expect to deal with many publishers directly.
